Beautiful content-driven branding to help you get noticed, grow your business, and increase foot traffic without relying on discounts and promotions.
blow the f*ck up.
I create social brands for beverage companies that are ready to
Published April 9, 2025
We all love a good drink. But more and more, getting a drink isn’t just about the drink anymore: it’s a celebration, a study session, a date, a meeting. So if your customers are there for more than a drink... don’t you think your business needs to be about more than a drink?
While your guests can always go somewhere else for that latte or old fashioned, you have one thing that no one else ever will: your brand. Your identity. Your vibe. And more than any single drink, this is what people will fall in love with and keep coming back for.
But, hey, don’t take my word for it—
Branding is no longer optional.
Here's what I'll do for you.
A custom-made logo that captures the essence of your business, and is the visual anchor for your brand anywhere and everywhere.
Logo Design
I’ll give you a brand that looks awesome, sounds awesome, and is remembered by your guests long after they’ve left the building.
A document outlining your current situation, filled with information and insights from our Blueprint interview. This will be our source of truth moving forward.
Brand Blueprint
A new website that is beautiful, concise, and effective. Apart from social media channels, this
will be the central hub for your digital identity.
Fully Custom Website
A guide to copywriting for your business so that you always have something to say that’s valuable, consistent, and aligned with your brand.
Brand Voice & Copywriting
For the duration of your project, you will be my one and only client—which means you’ll have full access to me as a resource as you implement and execute your branding.
Brand Consulting
Everything ranging from color and texture, to photography and typography. It’s your vibe, your fashion, and your secret sauce.
Visual Brand Design
We’ll build a strategy that connects business goals to your social media content, so that there’s always a clearly defined reason why you’re posting anything online.
Social Media Content Strategy
Social Media Templates
Fully custom social media templates that allow you to consistently post beautifully branded content, with minimal effort.
How your brand gets built
Website
With a fresh approach to branding and content dialed in, we’ll put together a website that shows it all off, and officially brings your new brand identity to life.
phase 4
An in-depth call where we explore your current situation, what your goals are, and lay a foundation for all our work moving forward. You’ll receive a brief that outlines everything we went over and discovered.
Brand Design
The entire process of building out your new brand identity, from logo and visuals to voice and copywriting. You’ll receive a brand guide for your business to refer to internally, and share externally.
Content Strategy
After identifying core business objectives, we’ll create a strategy brief that outlines the different types of content you should be posting, how often, and what exactly it’s accomplishing—with templates to match.
Brand Blueprint
phase 1
phase 2
phase 3
THE
Get your business off the ground with a beautiful visual brand AND great content, with minimal effort on your end to execute and sustain.
The Brand Care Package includes everything below.
Brand Care Package
For those in need of a leaner solution, I offer my same process all the way through visual branding, and ending at voice & copy. This is the minimum solution I’d recommend for anyone in need of branding.
For those in need of a leaner solution, I offer my same process all the way through visual branding, and ending at voice & copy. This is the minimum solution I’d recommend for anyone in need of branding.
Brand Essentials
Brand Essentials
Voice & Copywriting
Get your business off the ground with a beautiful visual brand AND great content, with minimal effort on your end to execute and sustain.
The Brand Care Package includes everything below.
Main Street Tax Pros
Visual Brand
Logo Design
Brand Blueprint
Fully Custom Website
Social Media Templates
Social Content Strategy
But there’s something I consistently saw many of these businesses neglect: their brand. It’s the foundation of every guest experience. It’s your guest’s first interaction with you. And very often, it’s the difference between “I’ve never been there” and “We HAVE to go.”
If you’re reading this, then you probably know better. If you have ANY questions about launching a new brand for your business, just click the button below and I’d be happy to chat with you about your brand.
I know firsthand what it takes to
Hey! ✌️ I’m Lucas Gayda, founder of Desægn by Lucas (surprise). With over a decade of experience at multiple creative agencies, partnering with clients as large as Google, I’ve witnessed, worked on, and created brands that have truly made a difference.
And, like everyone else… I love a damn good drink.
This eventually led me to the world of craft cocktails. After thousands of hours of taking care of guests, and eventually bartending for an award-winning organization, I developed a deep love for and understanding of the beverage industry.
You might still be wondering...
I create fully custom brand solutions, and if that’s not what you want or need, then this probably isn’t for you.
What if I don’t need everything in your brand packages?
There are a lot of different factors that determine what an appropriate brand solution looks like for your business—because of this, it’s essential to discuss this on a call. Book a quick 15 minute Q&A session with me, and I’ll gladly answer all of your questions.
How does pricing work?
Getting a brand’s logo, visuals, writing, social content, and website to all look and feel consistent is challenging for many businesses, because they usually have to hire these things out separately. I get it all done in one go, so that every piece of your brand fits together beautifully.
Why should I hire you? What makes you unique?
Yes! If you need any specific assets, I can include this in your brand package. You’ll receive a custom quote based on the scope of your project, and the deliverables needed.
Can you design physical goods like merch, signage, menu design, etc?
The Brand Care Package will be completed within 6 weeks of the scheduled kickoff date. The Brand Essentials package will be completed within 3 weeks of the scheduled kickoff date.
What’s the typical timeline for your brand packages?
